Terumo Cardiovascular Group Updates Its Brand to Emphasize Focus On Cardiovascular Customers

Terumo Cardiovascular Group announced today that it is refining its name to Terumo Cardiovascular and introducing a new logo. Additionally, the company is evolving its brand identity to be laser focused on its primary market and customers.

The company’s new logo retains the Terumo Group brand logo while adding the “Cardiovascular” business distinction below it.

This combination further builds upon Terumo Group’s near century-long reputation and reinforces Terumo Cardiovascular’s commitment to the customers and patients it serves.

“Unlike other medical device companies, Terumo Cardiovascular is solely dedicated to cardiovascular technologies, which allows us to be highly attentive to our customers’ needs and drive impactful innovation,” says Robert DeRyke, President and CEO of Terumo Cardiovascular. “Our updated brand highlights our commitment to our customers as we continue to grow our presence in the market, deliver exceptional clinical value, and enhance customer experiences.”

Terumo Cardiovascular is also evolving other business brand elements:

Terumo Cardiovascular Business Mission

We will work as a team to help save one more life, today and every day.

Terumo Cardiovascular Business Vision

We will be the most trusted provider of cardiovascular technologies to improve patient care.

In addition, Terumo Cardiovascular associates’ actions and decisions are driven by a set of common Values:

Terumo Group Core Values

Respect — Appreciative of others
Integrity — Guided by our mission
Care — Empathetic to patients
Quality — Committed to excellence
Creativity — Striving for innovation

Terumo Cardiovascular Business Values

Responsibility — Accountable for our actions
Transparency — Collaborative and honest
Engagement — Passionate about our work

For more information about Terumo Cardiovascular or Terumo Group, visit www.terumocv.com.